Hilton announced this month that they are teaming up with popular home cycling company Peloton to bring their signature bikes to hotels across the United States. In a new joint Press Release, it was announced that Hilton aims to put at least one Peloton bike in all 5,400 Hilton branded hotels across the US, with some locations receiving multiple. Bikes will be placed in all hotels by the end of 2022.
Peloton bikes feature thousands of on-demand and live cycling workouts available 24/7. Along with cycling, Peloton offers full body and Interval cardio workouts streamed from the Bike’s screen. Betsy Webb, Vice President of Peloton Commercial, says that this partnership will help the company cater to their current members while they are traveling and expose future prospective members to Peloton for the first time.
“We recognize the importance for our Members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year. So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current Members, while also enabling potential new Members to experience Peloton for the first time.” It has not been made clear if new users will be required to create a login to use the bikes located in Hilton hotels.
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This partnership is one of many initiatives that Hilton is spearheading to cater to health conscious guests. Hilton previously launched Five Feet to Fitness, a program at select locations across the United States that provides specialized rooms for guests that want to workout in the comfort of their own suite. These rooms include a Gym Rax workout station outfitted with various fitness accessories and a kiosk screen with over 200 exercise tutorials and 25 virtual workout classes.
The brand also launched a new luxury hotel in New York City, Tempo, which offers wellness rooms with Peloton bikes in them. Hilton recognized that fitness and healthy living have become key aspects of hotel stays in 2022. “A recent survey of U.S. travelers indicated an overwhelming 98 percent of respondents are prioritizing wellness activities while on the road.”
Matt Schuyler, chief brand officer, says “At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programs, hotel design, guest room amenities, and food and beverage.” He then specified that “This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.”
Hilton hopes that this partnership will help them to become the preferred hotel of active Peloton users. According to a recent survey conducted by Hilton, “…within the Peloton community, 90 percent of Members report that they are more likely to stay at hotels with Peloton Bikes.”
